Marketing is expensive. You can spend thousands on print and digital marketing to get the exposure you need. SEO is an ever-changing target and maintaining a place at the top of the SERPs requires massive investments in both time and money. When self storage operators try to go it alone, they will find that they must part with substantial sums of money before they ever see any results. It may take months of testing and adjustments to your marketing strategy before you start to see it driving customers to you. In the meantime, you are dealing with a large expense and lower revenue. An independent self storage operator may find many marketing avenues cost prohibitive. What's an independent operator to do?
Today, there are aggregators for almost every industry. You hear about them for hotels, flights, restaurants and more. Kayak, Expedia, Hotels.com, Trivago, Zomato and others have revolutionized their industries. Self storage aggregators can provide the same sort of visibility to independent self storage operators throughout the country. In nearly every market, you will find that aggregators hold the top search engine result spots. This is because they check off most of the boxes when it comes to what search engines want to show their readers. When you get on board with an aggregator, you get to enjoy the benefits, too.
Self storage aggregators can benefit independent operators in many ways. These benefits can include:
The top benefit of using a self storage aggregator instead of going it alone is that all of the hard work of marketing is handled for you. Someone with experience and expertise can handle your online marketing efficiently and effectively, leaving you to concentrate on the day to day needs of your self storage facility.
With self storage, your income is limited to how many units you have. The best way to increase your earnings is to lower your spending. When you opt for a self storage aggregator, you keep more of your money and dramatically improve your bottom line. Less is wasted on promotional efforts that may or may not work. Instead, you are working with professionals who have proven success in this arena. They handle all the heavy lifting when it comes to paid ads, SEO and other marketing efforts. You enjoy the results.
There are a number of payment models for self storage aggregators. Which will work best for you depends on your budget, your risk tolerance and other factors that are unique to your business. Common models include:
As a small business owner, you have many decisions to make when it comes to promoting your business. There are many options available, each with their own benefits and drawbacks. Do your research and choose the self storage aggregator whose payment model fits into your budget. You can delegate all your online marketing to someone who has the skill and visibility to get you in front of the people looking for what you have to offer. When the customers come to you, all you have to worry about is finalizing the move-in and making sure the customer is happy. When signing up with a self storage aggregator, you can enjoy a better return on your online marketing investment, a better use of your time and a big improvement to your operation's bottom line.